May 16, 2024  
2018-19 Catalog 
    
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2018-19 Catalog [ARCHIVED CATALOG]

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BMK* 201: Principles of Marketing

3 Credits
(Formerly BUS 121)
This course covers marketing methods and institutions, including analysis and interrelationship of the marketing mix. Application of basic management and marketing strategy planning methods, and performance computations related to marketing efficiency are also covered.
Prerequisites: C- or higher in ENG* 101  and in ACC* 115  or permission of instructor
Offered: Fall,Spring,Summer


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