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Apr 20, 2024
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BMK* 260: Relationship Marketing3 Credits
(Formerly BUS 260)
The purpose of this course is to give the student a solid foundation in customer service systems. Students will learn concepts and skills necessary to perform effectively in a customer driven service economy. This course will focus on the concepts and applications of communications, strategic planning, teamwork, coaching, and vision building, as well as an introduction to Total Quality Management. This course emphasizes the importance of development and retention of repeat customers and business buyers.
Prerequisites: Eligiblity for ENG* 101 .
Offered: Spring
Cross listed as: HSP* 238
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