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Apr 20, 2024
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BMK* 201: Principles of Marketing3 Credits
(Formerly BUS 121)
This course covers marketing methods and institutions, including analysis and interrelationship of the marketing mix. Application of basic management and marketing strategy planning methods, and performance computations related to marketing efficiency are also covered.
Prerequisites: C- or higher in ENG* 101 and in ACC* 115 or permission of instructor
Offered: Fall, Spring
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