BMK* 245: Integrated Marketing Communications

3 Credits
Marketing promotion has changed from an emphasis on advertising, to an understanding and use of an Integrated Marketing Communications (IMC) perspective that reflects strategy and full use of promotional tools to reach target audiences. This course will cover all aspects of IMC, including the five promotional tools: advertising, sales promotion, public relations, direct marketing and personal selling. Students will apply concepts to situations and create an original IMC plan for a client.
Prerequisites: ENG* 101, and BMK* 201 or BMK* 220
Offered: Occasionally