Aug 09, 2022  
2012-13 Catalog 
    
2012-13 Catalog [ARCHIVED CATALOG]

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BMK* 241: Principles of Advertising

3 Credits
(Formerly BUS 231)
This course is a study of advertising strategy, tactics and techniques, including media selection, ad preparation, market research methods, and program evaluation.
Prerequisites: BMK* 201  or permission of the instructor.
Offered: Occasionally



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