Jan 14, 2025  
2016-17 Catalog 
    
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2016-17 Catalog [ARCHIVED CATALOG]

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HSP* 238: Relationship Marketing

3 Credits
(Formerly HOSP 260)
The purpose of this course is to give the student a solid foundation in customer service systems. Students will learn concepts and skills necessary to perform effectively in a customer driven service economy. This course will focus on the concepts and applications of communications, strategic planning, teamwork, coaching, and vision building, as well as an introduction to Total Quality Management. This course emphasizes the importance of development and retention of repeat customers and business buyers.
Prerequisites: Eligibility for ENG* 101 .
Offered: Spring
Cross listed as: BMK* 260 


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