Dec 02, 2024  
2018-19 Catalog 
    
Catalog Navigation
  Catalog Home
  Associate Degree Programs
  Certificate Programs
  Course Descriptions
  General Education
  Information Directory
  Academic Calendar 2018-2019
  Admissions
  Fees and Refund Policies
  Financial Aid
  Academic Policies
  Academic Information
  Graduation Requirements
  Learning Goals
  Student Services and Activities
  Continuing Education
  Online Learning
  Student Passwords/ myCommNet
  Faculty and Professional Staff
  Directions to College & Campus Map
  My Portfolio
HELP
2018-19 Catalog [ARCHIVED CATALOG]

Marketing, A.S.

Return to {$returnto_text} Return to: Associate Degree Programs

Program Design

The Marketing associate degree program is for students who wish to enter managerial or proprietary positions in marketing. To complete this program, students will take courses in marketing, business, accounting and general education.

Students interested in transferring to earn a bachelor’s degree should enroll in the Accounting and Business Administration Transfer Program.

Note: Students should meet with a faculty advisor to plan their program of study.

Curriculum

We recommend that students have a sound foundation in mathematics before entering this program. We recommend that all students take the assessment test early to determine their mathematical level. Note: all business courses numbered 100 or higher require that students must be eligible for ENG* 101 . Students are strongly advised to follow the suggested order of courses in the program whenever possible.

Learning Outcomes

Upon successful completion of all Marketing degree program requirements, graduates will

  1. Demonstrate relevant content knowledge in required core business disciplines (accounting, business law, management and organizational behavior, and marketing) and apply concepts in problem solving through identifying and evaluating alternative solutions and offering a well-supported conclusion.
  2. Recognize proper business acumen and decorum in professional interactions; demonstrate appropriate interpersonal communication and presentation skills and demeanor; demonstrate the ability to use presentation and team interpersonal skills effectively in class presentations.
  3. Demonstrate the ability to identify situations that present ethical dilemmas and lapses and understand and apply the concepts related to ethics and the social responsibilities of businesses in order to respond thoughtfully.
  4. Apply concepts in core accounting and business disciplines and demonstrate critical thinking skills to make sound business decisions.
  5. Demonstrate an understanding of the interrelationships between accounting and business courses.
  6. Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of the target audience, environmental factors, and sound strategic decisions based on thorough research and an understanding of marketing and other business-related principles.

In addition, the graduate will complete the comprehensive learning outcomes identified with the General Education Core.

Marketing Requirements

Total Minimum Credits Required: 61

Note:

Any students planning to transfer to other colleges should meet with an MCC academic advisor or faculty advisor and consult the admissions requirements at their chosen transfer institution to plan their program of study.

‡ ART* 101 , ART* 102 , MUS* 101 , MUS* 102 , and ART* 206  are recommended by most baccalaureate institutions for Mode 1.

‡‡ Select any course (3 Credits.) Students interested in an Honors Capstone or Co-op experience should see a faculty advisor.

‡‡‡ A four-credit laboratory science is recommended by most baccalaureate institutions.

Return to {$returnto_text} Return to: Associate Degree Programs