Marketing*

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Program Design

The Marketing certificate program is designed for students who are interested in a career change or who already have a degree and are looking for a career specialty.

Curriculum

Students may enroll full- or part- time. Since some courses are not offered in both the fall and spring semesters, see an advisor about your schedule. Note: All business courses numbered 100 or higher require students to be eligible for ENG* 101 .

Learning Outcomes

Upon successful completion of all Marketing certificate program requirements, graduates will

Demonstrate relevant content knowledge in required core business disciplines (accounting, business law, management and organizational behavior, and marketing) and apply concepts in problem solving through identifying and evaluating alternative solutions and offering a well-supported conclusion.
Recognize proper business acumen and decorum in professional interactions, demonstrate appropriate interpersonal communication and presentation skills and demeanor, and demonstrate the ability to use presentation and team interpersonal skills effectively in class presentations.
Demonstrate the ability to identify situations that present ethical dilemmas and lapses and understand and apply the concepts related to ethics and the social responsibilities of businesses in order to respond thoughtfully.
Apply concepts in core accounting and business disciplines and demonstrate critical thinking skills to make sound business decisions.
Demonstrate an understanding of the interrelationships between accounting and business courses.
Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of the target audience, environmental factors, and sound strategic decisions based on thorough research and an understanding of marketing and other business-related principles.

Required Courses

BMG* 202: Principles of Management 3 Credits
BMK* 201: Principles of Marketing 3 Credits
BMK* 220: Sales 3 Credits
BMG* 204: Managerial Communication 3 Credits
Choose two ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, DGA*, ECN*, or MAT* courses 6 Credits

Total Credits Required: 18

Notes:

*Becoming Connecticut State Community College

A merger of Connecticut’s 12 community colleges is underway. As a part of this merger, modifications will be made to academic programs. Students who do not complete their programs by the end of the Spring 2023 term will be matched with the Connecticut State Community College (CT State) program that most closely aligns with the student’s Spring 2023 program and is offered at the current Manchester Community College location. The College is committed to students completing their education with a minimum of disruption. Further details can be found and will be updated on the Frequently Asked Questions page: www.ct.edu/ctstate/academics.