Marketing, A.S.*

Program Design

The Marketing associate degree program is for students who wish to enter managerial or proprietary positions in marketing. To complete this program, students will take courses in marketing, business, accounting and general education.

Students interested in transferring to earn a bachelor’s degree should enroll in the Accounting and Business Administration Transfer Program.

Note: Students should meet with a faculty advisor to plan their program of study.

Curriculum

We recommend that students have a sound foundation in mathematics before entering this program. We recommend that all students take the assessment test early to determine their mathematical level. Note: all business courses numbered 100 or higher require that students must be eligible for ENG* 101 . Students are strongly advised to follow the suggested order of courses in the program whenever possible.

Learning Outcomes

Upon successful completion of all Marketing degree program requirements, graduates will

Demonstrate relevant content knowledge in required core business disciplines (accounting, business law, management and organizational behavior, and marketing) and apply concepts in problem solving through identifying and evaluating alternative solutions and offering a well-supported conclusion.
Recognize proper business acumen and decorum in professional interactions; demonstrate appropriate interpersonal communication and presentation skills and demeanor; demonstrate the ability to use presentation and team interpersonal skills effectively in class presentations.
Demonstrate the ability to identify situations that present ethical dilemmas and lapses and understand and apply the concepts related to ethics and the social responsibilities of businesses in order to respond thoughtfully.
Apply concepts in core accounting and business disciplines and demonstrate critical thinking skills to make sound business decisions.
Demonstrate an understanding of the interrelationships between accounting and business courses.
Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of the target audience, environmental factors, and sound strategic decisions based on thorough research and an understanding of marketing and other business-related principles.

In addition, the graduate will complete the comprehensive learning outcomes identified with the General Education Core.

Marketing Requirements

ACC* 113: Principles of Financial Accounting 3 Credits
BBG* 101: Introduction to Business 3 Credits
ENG* 101: Composition 3 Credits (Gen Ed - English )
BFN* 111: Financial Literacy 3 Credits
COM* 172: Interpersonal Communication 3 Credits or
COM* 173: Public Speaking 3 Credits (Gen Ed - Humanities )
Subtotal: 15
ACC* 117: Principles of Managerial Accounting 3 Credits
BMG* 202: Principles of Management 3 Credits
Choose one course from Gen Ed - Mathematics (Recommended MAT* 138, MAT* 158, MAT* 165) 3 Credits
Choose one General Education elective 3 Credits
ECN* 101: Principles of Macroeconomics 3 Credits (Gen Ed - Social Sciences )
Subtotal: 15-16
BMK* 201: Principles of Marketing 3 Credits
Any COM*, DGA*, or Business elective (ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, ECN*, or MAT*) course 3 Credits
BMG* 204: Managerial Communication 3 Credits
BBG* 234: Legal Environment of Business 3 Credits
Choose one course from Gen Ed - The Arts 3 Credits ^‡
Subtotal: 15
Business Elective (Choose any ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, ECN*, or MAT* course) 3 Credits
Free elective 3 credits ^‡‡
Choose one course from Gen Ed - Physical and Natural Sciences 3-4 Credits ^‡‡‡

BMK* 220: Sales 3 Credits or
Business Elective (Choose any ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, ECN*, or MAT* course) 3 Credits

BMG* 210: Organizational Behavior 3 Credits or
PSY* 247: Industrial and Organizational Psychology 3 Credits
Subtotal: 15-16

Total Minimum Credits Required: 60

Notes:

Becoming Connecticut State Community College

STUDENTS: The Community Colleges are undergoing a merger with a plan to become Connecticut State Community College in fall 2023; please work closely with your advisor/program coordinator to select your courses accordingly. See below for more detail about this exciting transition!

Becoming Connecticut State Community College

A merger of Connecticut’s 12 community colleges is underway. Connecticut State Community College (CT State), a statewide college comprised of all Connecticut’s current community college locations, plans to open its doors in the Fall 2023. Here are some important facts students need to know:

the final commencement ceremony for Manchester Community College is scheduled for May 2023. Ceremonies will continue to be held at each location as campuses of CT State.
as a part of the planned merger, students continuing their studies beyond summer term 2023 will be matched with the CT State program that most closely aligns with their Spring 2023 major and is offered at the Manchester location,
students who begin an Associate degree program in January 2023 will complete their degree at the merged college, Connecticut State Community College,
in all cases, the College is committed to students completing their education with a minimum of disruption and staying in touch with your advisor/program coordinator is essential,
further details can be found and will be updated on the Frequently Asked Questions page: www.ct.edu/ctstate/academics.

Any students planning to transfer to other colleges should meet with an MCC academic advisor or faculty advisor and consult the admissions requirements at their chosen transfer institution to plan their program of study.

^‡ ART* 101 , ART* 102 , MUS* 101 , MUS* 102 , and ART* 206 are recommended by most baccalaureate institutions for Mode 1.

^‡‡ Select any course (3 Credits.) Students interested in an Honors Capstone or Co-op experience should see a faculty advisor.

^‡‡‡ A four-credit laboratory science is recommended by most baccalaureate institutions.