Marketing*

Program Design

The Marketing certificate program is designed for students who are interested in a career change or who already have a degree and are looking for a career specialty.

Curriculum

Students may enroll full- or part- time. Since some courses are not offered in both the fall and spring semesters, see an advisor about your schedule. Note: All business courses numbered 100 or higher require students to be eligible for ENG* 101 .

Learning Outcomes

Upon successful completion of all Marketing certificate program requirements, graduates will

Demonstrate relevant content knowledge in required core business disciplines (accounting, business law, management and organizational behavior, and marketing) and apply concepts in problem solving through identifying and evaluating alternative solutions and offering a well-supported conclusion.
Recognize proper business acumen and decorum in professional interactions, demonstrate appropriate interpersonal communication and presentation skills and demeanor, and demonstrate the ability to use presentation and team interpersonal skills effectively in class presentations.
Demonstrate the ability to identify situations that present ethical dilemmas and lapses and understand and apply the concepts related to ethics and the social responsibilities of businesses in order to respond thoughtfully.
Apply concepts in core accounting and business disciplines and demonstrate critical thinking skills to make sound business decisions.
Demonstrate an understanding of the interrelationships between accounting and business courses.
Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of the target audience, environmental factors, and sound strategic decisions based on thorough research and an understanding of marketing and other business-related principles.

Required Courses

BMG* 202: Principles of Management 3 Credits
BMK* 201: Principles of Marketing 3 Credits
BMK* 220: Sales 3 Credits
BMG* 204: Managerial Communication 3 Credits
Choose any ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, DGA*, ECN*, or MAT* courses 6 Credits

Total Credits Required: 18

Notes:

Becoming Connecticut State Community College

STUDENTS: The Community Colleges are undergoing a merger with a plan to become Connecticut State Community College in fall 2023; please work closely with your advisor/program coordinator to select your courses accordingly. See below for more detail about this exciting transition!

Becoming Connecticut State Community College

A merger of Connecticut’s 12 community colleges is underway. Connecticut State Community College (CT State), a statewide college comprised of all Connecticut’s current community college locations, plans to open its doors in the Fall 2023. Here are some important facts students need to know:

the final commencement ceremony for Manchester Community College is scheduled for May 2023. Ceremonies will continue to be held at each location as campuses of CT State.
as a part of the planned merger, students continuing their studies beyond summer term 2023 will be matched with the CT State program that most closely aligns with their Spring 2023 major and is offered at the Manchester location,
students who begin an Associate degree program in January 2023 will complete their degree at the merged college, Connecticut State Community College,
in all cases, the College is committed to students completing their education with a minimum of disruption and staying in touch with your advisor/program coordinator is essential,
further details can be found and will be updated on the Frequently Asked Questions page: www.ct.edu/ctstate/academics.