Marketing Certificate

Learning Outcomes

Upon successful completion of all Marketing certificate program requirements, graduates will

1. Demonstrate relevant content knowledge in required core business disciplines (accounting, business law, management and organizational behavior, and marketing) and apply concepts in problem solving through identifying and evaluating alternative solutions and offering a well-supported conclusion.
2. Recognize proper business acumen and decorum in professional interactions, demonstrate appropriate interpersonal communication and presentation skills and demeanor, and demonstrate the ability to use presentation and team interpersonal skills effectively in class presentations.
3. Demonstrate the ability to identify situations that present ethical dilemmas and lapses and understand and apply the concepts related to ethics and the social responsibilities of businesses in order to respond thoughtfully.
4. Apply concepts in core accounting and business disciplines and demonstrate critical thinking skills to make sound business decisions.
5. Demonstrate an understanding of the interrelationships between accounting and business courses.
6. Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of the target audience, environmental factors, and sound strategic decisions based on thorough research and an understanding of marketing and other business-related principles.

Required Courses

• BMG* 202: Principles of Management 3 Credits
• BMK* 201: Principles of Marketing 3 Credits
• BMK* 220: Sales 3 Credits
• BMG* 204: Managerial Communication 3 Credits
• Choose two ACC*, BBG*, BES*, BFN*, BMG*, BMK*, CST*, DGA*, ECN*, or MAT* courses  6 Credits

Total Credits Required: 18